MBA (Marketing)

Motilal Nehru National Institute Of Technology
In Allahabad

Price on request
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Important information

Typology Master
Start Allahabad
Duration 2 Years
  • Master
  • Allahabad
  • Duration:
    2 Years
Description

Important information
Venues

Where and when

Starts Location
On request
Allahabad
Motilal Nehru National Institute Of Technology, 211004, Uttar Pradesh, India
See map
Starts On request
Location
Allahabad
Motilal Nehru National Institute Of Technology, 211004, Uttar Pradesh, India
See map

Course programme

The areas of study under MBA (Marketing) are :

First Semester :
Fundamentals of Management & Communication
Economic Analysis
Business Environments & International Perspectives
Managerial Skill Development
Accounting for Managerial Decisions
Computer Applications for Business
Foreign Language
Minor Project I
Operations Research & Quantitative Techniques

Second Semester :
Financial Management
Human Resource Management
Operations Management
Marketing Management
Business Information Systems
Research Methodology
Organizational Behaviour
Minor Project II
Quiz & Comprehensive Viva Voice

Third Semester :
Strategic Management
Summer Internship Examination
Minor Project

Fourth Semester :
Entrepreneurship and Project Management
Major Research Project Thesis
Comprehensive Viva-Voce

Marketing :
Advertising and Sales Management
Consumer Behaviour
Brand Management
Strategic International Marketing

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