MBA (Marketing)

Motilal Nehru National Institute Of Technology
In Allahabad

Price on request
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Important information

  • Master
  • Allahabad
  • Duration:
    2 Years

Important information

Where and when

Starts Location
On request
Motilal Nehru National Institute Of Technology, 211004, Uttar Pradesh, India
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Course programme

The areas of study under MBA (Marketing) are :

First Semester :
Fundamentals of Management & Communication
Economic Analysis
Business Environments & International Perspectives
Managerial Skill Development
Accounting for Managerial Decisions
Computer Applications for Business
Foreign Language
Minor Project I
Operations Research & Quantitative Techniques

Second Semester :
Financial Management
Human Resource Management
Operations Management
Marketing Management
Business Information Systems
Research Methodology
Organizational Behaviour
Minor Project II
Quiz & Comprehensive Viva Voice

Third Semester :
Strategic Management
Summer Internship Examination
Minor Project

Fourth Semester :
Entrepreneurship and Project Management
Major Research Project Thesis
Comprehensive Viva-Voce

Marketing :
Advertising and Sales Management
Consumer Behaviour
Brand Management
Strategic International Marketing

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