MBA in Marketing

Master

In Bangalore

Price on request

Description

  • Type

    Master

  • Location

    Bangalore

  • Duration

    2 Years

Facilities

Location

Start date

Bangalore (Karnātaka)
See map
People Education Society,50 Feet Road, Hanumanthnagar, B.S.K. 1st stage, 500050

Start date

On request

About this course

Provisional Adimissions are NOW OPEN on a first-come, first-served basis. Students who have finished their under graduation degree program and current final year students can apply with:
# All degree marks cards
# 2 letters of recommendation
# 4 recent passport size photographs
# A one-page goal statement indicating your motivation for pursuing the IUP MBA program

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Course programme

Foundation Courses:

-Principles of Micro and Macro Economics (can be waived based on prior education and / or experience)
This is a study of the essential foundations of microeconomics. The course will introduce the problem of scarcity and the concept of opportunity cost. Additionally, the course will focus on a variety of topics including the theory of the firm and the efficiency of resource allocation under various market structures. The course will introduce the problem of scarcity, and supply and demand analysis to the student. Additionally, the course will focus on a variety of topics including national income, unemployment, inflation, monetary, and fiscal policy.

-Principles of Financial and Management Accounting (can be waived based on prior education and / or experience)
A basic understanding of both internal and external accounting principles and techniques with appropriate application to decision models. Financial and managerial accounting concepts and issues are considered from the viewpoint of the report users.

-Management Science/Business Statistics (can be waived based on prior education and / or experience)
A conceptual course designed to familiarize students with the basic techniques for obtaining, organizing, summarizing, analyzing, presenting, interpreting and acting upon numerical activities.

-Principles of Finance (can be waived based on prior education and / or experience)
A survey of the tools and techniques currently employed by financial decision makers when evaluating organizational performance and developing future courses of action. Emphasis will be placed upon working capital management and capital budgeting techniques.

-Principles of Marketing (can be waived based on prior education and / or experience)
This course presents a strategic foundation for marketing decision-making. It integrates the tactics of information gathering, environment analysis, competitive analysis, product positioning and the implementation of strategic positioning. Emphasis is placed on written and verbal communications skill development.

Core Courses:

-Data Analysis & Decision Making
A study of financial and accounting decision-making as it relates to long-term organizational planning at the most senior levels of management. Relevant topics to be addresses include financial engineering, corporate governance, corporate restructuring, risk immunization, and value-based management.

-International Business
This course is designed to acquaint the student with the practical principles and methods of international business. Subjects covered include the challenges of international business, the international marketing environment, the development and management of exports and imports, channels of international business, tariffs and non-tarrifs barriers, the mechanics of international finance, and global strategic planning.

-Managerial Microeconomics
Develops analytical tools from microeconomic theory that can be practically applied to improve managers' decision-making abilities. Special emphasis is placed on optimizing pricing, production, and performance evaluation decisions using available analytical and quantitative tools, including economic theory, regression, and visualization techniques.

-Management Accounting
A course designed for management personnel who are not accountants but who need to understand the accounting process and the use of accounting information by management in making decisions and in performance evaluation.

-Organizational Analysis
An integrative course oriented toward an empirical analytical of the phenomena and theories of large, complex, formal organizations. Intergroup phenomena are also treated as they pertain to the larger organizations. Special study is made of the organization as an economic, decision making, bureaucratic, and political system. The analysis and design of organizations is viewed from a number of perspectives, including classical theory and case analysis, to illustrate and extend the major topics of the course.

-Operations Management
This deals with a broad range of strategic, tactical, design and operating (day-to-day) decisions within the operations function in both service-providing and goods-producing businesses. Emphasis will be on the new paradigm of operations management with focus on current technologies, concepts, philosophies, and managerial practices.

-Financial Management
A survey of the tools and techniques currently employed by financial decision makers when evaluating organizational performance and developing future courses of action. Emphasis will be placed upon working capital management and capital budgeting techniques.

-Marketing Management
This course provides the student with an analytical and quantitative approach to decision making and the planning, development, implementation, and control of a marketing program.

I-nformation Systems
The course introduces MIS concepts and theories. It deals with information processing and communication as they relate to the development and design of effective business applications. Here the managerial involvement in the planning, utilization, and control of information systems is emphasized.

-Business Policy
Provides the student with an opportunity to utilize, integrate, and apply theories, concept, principles, and tools acquired during his/her business education (accounting, finance, marketing, management, management information systems, statistics, etc.) to real-world business problems and situations.

-Organizational Communication
This course deals with an examination of the concepts and techniques for developing and improving administrative communication through high technology. Emphasis will be on the current needs and changing technology in software, hardware and telecommunications

-Case Problems in Business Law
Deals with solution of case problems as applied to various topics in the field of Business Law.

Specializations/Concentrations
Marketing
Marketing concentration entails courses that provide MBA students with an in-depth knowledge in specific functional areas of marketing, which would enable them to make strategic and tactical decisions pertaining to the marketing-related activities of their firms. The courses provide students with the tools and the theories to deal with all three key areas of marketing: External Marketing - to make realistic promises of product and service offerings to B2B and / or B2C customers, Internal Marketing - to enable the relevant personnel inside their firms to gear up for meeting the promises made, and Interactive Marketing - to interact with the customers efficiently and effectively to deliver them the promised product and service offerings, thereby converting them to profitable long term customers.

MBA in Marketing

Price on request