MBA in Marketing
Master
In Kottayam
Description
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Type
Master
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Location
Kottayam
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Duration
2 Years
To develop young men and women into professional managers to manage all. sectors of organised economic activity. To equip the youngsters with conceptual and interpersonal skills and social. purpose for managerial decision-making. To develop and encourage entrepreneurial capabilities of the young generation. and to make them effective change agents. To meet the demand for management professionals in the country.
Facilities
Location
Start date
Start date
Reviews
Course programme
MBA (full time) programme of Mahatma Gandhi University is for the duration
of 2 years spread over 4 semesters. Each semester consists of a minimum of
sixteen instructional weeks with a minimum of 50 contact hrs for each course
(total contact hrs 560 hrs). Continuous internal evaluation during the course
period, and the university examination at the end of each semester are
conducted.
SEMESTER I
Accounting for Management
Business Communication
Information Processing Using Computers
Business and Ethical Values
Legal Environment of Business
Management Process and
organisational behaviour
Economics for Managers
Quantitative Methods for Managers
SEMESTER II
Financial Management
Human Resource Management
Management Information System
Marketing Management
Operations Management
Operations Research
Research Methodology
Environment Management
Viva-Voce Examination
SEMESTER III
Global Business Environment
Elective 1
Elective II
Elective III
Elective IV
Elective V
Elective VI
Summer Project
SEMESTER IV
Corporate Strategy
Elective 1
Elective II
Elective III
Project Study
Viva-Voce
Marketing
4Advertising and Promotion Management
4Consumer Behaviour
4Strategic Marketing
4Industrial and Service Marketing
4Marketing Research
4Product and Brand Management
4Sales and Distribution Management
4Retail Business Management
MBA in Marketing