Master

In Ahmedabad

Price on request

Description

  • Type

    Master

  • Location

    Ahmedabad

  • Duration

    2 Years

The aims of the programme is to provide a career development programme for budding students to enhance and develop their strategic management and executive skills in an organizational context. The overall aim of the programme is to balance theoretical analysis with practical application, hence developing a critical and questioning approach to the conceptual underpinnings of management

Facilities

Location

Start date

Ahmedabad (Gujarāt)
See map
Serva Vidyalaya Campus B/H Railway Station, 382715

Start date

On request

About this course

Any graduate having scored minimum 50 % during the graduation can seek admission to this programme.

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Course programme

MBA in Marketing
First Year
Semester I
Core Subjects
Management Process & Organizational Behaviour
Quanntitative Techniques for Management
Macro and Macro Economics
Managerial Accounting
Managerial Communication
Computer Application in Management
Semester II
Indian Business Environment
Business Research Methodology
Cost and Management Accounting
Marketing Management
Financial Management
Production and Operations Management
Human Resources Management(


)
Second Year
Core Subjects
Semester III
Strategic Management
Management Information System
Management Research Project-I
Semester IV
Entrepreneurship and Management of Innovations
Management Control Systems
Management Research Project -II(


)Elective Marketing
Advertising & Promotions Management
Sales and Distribution Management
Consumer Behaviour
Strategic Marketing and Management

MBA in Marketing

Price on request