MBA in Marketing
Master
In Bangalore
Description
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Type
Master
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Location
Bangalore
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Duration
2 Years
Facilities
Location
Start date
Start date
Reviews
Course programme
The MBA programme is designed to provide both a portfolio of strong functional skills of problem solving, decision-making and leadership ability and the ability to integrate them in different management settings. The programme consists of a perfect blend of Indian and International perspective and provides necessary insights and skills for tackling business situation both in the Indian and Global Market. The Programme provides opportunities and challenges of the complexities of domestic and international arena. The curriculum provides the necessary skills of systematic approach of identification and effective solution to problems and decision-making and communication ability.
Well-equipped computerized Library, with ample collection of Titles, References and reputed Journals are provided. Separate Placement Cell actively engages in counselling, training for development of communication skill, Grooming and Personality and placement.
# Semester I
* Organizational Behaviour
* Business Economics
* Mathematics & Statistics
* Indian Society
* Accounting for Managers
* Research Methodology
# Semester II
* Operations Research
* Financial Management
* Human Resource Management
* Production & operations Management
* Management Information System
* Business Law
# Semester III
* Strategic Management
* Entrepreneurship
* Electives **
** Electives
C1- CEO's Diaries
C2- Indian Business Maharajas
C3- Winning Strategies in corporate Environment
F1- Security Analysis and Portfolio Management
F2- Banks and Institutional Management
F3- Fiscal Policies and Taxation management
M1- Consumer Behaviour
M2- Business Marketing
M3- Marketing of Services
H1- Training and Development
H2- Compensation Management
H3- Employee Relations Management
P1- Supply Chain Management
P2- Productivity Techniques and Total Quality Management
P3- Technology Management
S1- Systems Analysis and Design
S2- Software Engineering Management
S3- Database Concepts and Administration
E1- Family Business Management
E2- New Venture Creation and Development
E3- Small Business Policy and Procedure for Establishing Small Enterprises
# Semester IV
* International Business
* Business Ethics
* Electives **
Elective:
Marketing:
M4 - Sales & Distribution Management
M5 - International Marketing
M6 - Advertising Management Rural Marketing
MBA in Marketing