MBA in Marketing

Gian Jyoti Institute of Management & Technology
In Mohali

Rs 1,31,190
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Important information

  • Master
  • Mohali
  • Duration:
    2 Years

To impart quality, durable and enduring education in the field of business management. To supplement the conceptual learning with the honing of soft and behavioral skills. To provide significant exposure of the nuances of the corporate world and the society through structured industry interfaces. To develop an analytical yet compassionate outlook and approach. To broaden the horizons of the students and give a global appreciation to the concepts. To instill corporate and social responsiveness along with a significant emphasis on ethics.

Important information

Where and when

Starts Location
On request
Phase-II, Mohali(Near Chandigarh), 160055, Punjab, India
See map

Frequent Asked Questions

· Requirements

Candidates desirous of admissions in MBA programme at GJ-IMT & other institutes to PTU, Jalandhar have to undertake a written entrance examination, Management Entrance Examination (MET), the information for which is published by the PTU in the national and regional newspapers. The counselling schedule for MBA & MCA admissions for the meritorious candidates is published in MET prospectus & the revised schedule (if any) is advertised in the leading

Course programme

This course is a full time course of Punjab Technical University and also approved by All India Council for Technical Education, Govt. of India. The present days demand constant change in business administration. Persons holding the managerial positions are required to cater to the business needs. Hence Professional Managers are in great demand. MBA course produces such managers.

Six to eight weeks on the job training in the corporate sector is an integral part of the curriculum. The institute placement cell led by the placement coordinator ensure that every student is provided with an opportunity to undrtake training in an organisation of repute.

First Semester:

MB 101 Principles & Practices of Management
MB 102 Organisational Behaviour
MB 103 Accounting for Management
MB 104 Quantitative Techniques
MB 105 Managerial Economics
MB 106 Seminar on Executive Communication
MB 107 Workshop on Computers for Management
MB 108 Viva-voce

Second Semester:

MB-201 Business Environment
MB-202 Production and Operations Management
MB-203 Human Resource Management
MB-204 Marketing Management
MB-205 Financial Management
MB-206 Workshop on Research Methodology
MB-207 Workshop on Information Technology
MB-208 Viva voce

Third Semester :

MB-301 Applied Operations Research
MB-302 Corporate Legal Environment
MB-303 Major I
MB-304 Major II
MB-305 Major III /Minor I
MB-306 Seminar on Management Information Sys.
MB-307 Presentation of Training Report
MB-308 Viva-voce

Fourth Semester :

MB-401 Strategic Management
MB-402 Project Management & Entrepreneurship
MB-403 Major IV
MB-404 Major V
MB-405 Major VI/ Minor II
MB-406 Final Research Project (Marks 200)
MB-407 Viva-voce

Specialization :

MBA (III - Sem)
MB 901 Consumer Behaviour
MB 902 Marketing Research
MB 903 Retail and Supply Chain Management MBA (IV - Sem)
MB 904 Advertising and Sales Management
MB 905 Rural Marketing
MB 906 Services Marketing
MB 907 International Marketing

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