MBA in Marketing
Master
In Allahabad
Description
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Type
Master
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Location
Allahabad
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Duration
2 Years
Facilities
Location
Start date
Start date
Reviews
Course programme
1st Semester:
* Management Concepts & Processes
* Managerial Economics
* Accounting for Managers
* Business Environment
* Quantitative Techniques
* Computer & Information Technology
2nd Semester:
* Business Communication
* Operations Research
* Human Resource Management
* Operations management
* Financial Management
* Marketing Management
Third Semester:
* Organizational Behaviour & Dynamics
* Entrepreneurship & Small Business Management
* Summer Training Project Report
Fourth Semester:
* Strategic Management
* Management of Services
* Business Ethics & Corporate governance
Specialization:
Marketing
Third Semester :
* Marketing Research & Consumer Behaviour
* Advertising & Media Planning
Fourth Semester:
* Rural & Industrial Marketing
* International Marketing Management
* Retail & Distribution Management
MBA in Marketing