MBA in Marketing

Sri Sathya Sai University
In Anantapur

Price on request
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Important information

  • Master
  • Anantapur
  • Duration:
    2 Years

Important information

Where and when

Starts Location
On request
Prasanthi Nilayam Campus, , 515134, Andhra Pradesh, India
See map

Course programme

The MBA Programme is designed to train the students in Business Administration with specific focus on Man Management.

First Semester
Self Development
Value Based Management
Financial & Cost Accounting
Financial Management
Quantitative Methods
Marketing Management
Computer Applications – I

Second Semester
Human Resources Management
Economics for Decision making
Research Methodology
Management Accounting
Management Science
Communication Skills
Computer Applications –II
Internal Viva-Voce

Third Semester
Total Quality Management
Production & Operations Management
Business Laws
Management Information and Decision Support Systems
Computer Applications – III

Fourth Semester
Values Based Leadership
Strategic Management
National Perspectives & Rural Development
Group Dynamics & Team Building
Computer Applications – IV
Comprehensive Viva-Voce

MBA in Marketing includes following electives:

Advertisement and Promotion Management
Brand Management
Consumer Behaviour
Industrial Marketing
Marketing Channels
Marketing Financial Services
Marketing Research
Market Strategy
New Product Management
Relationship Marketing
Rural Marketing
Sales Management
Service Marketing

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