MBA: Marketing

Sambhram Group
In Bangalore

Price on request
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Important information

  • Master
  • Bangalore
  • Duration:
    2 Years

Important information

Where and when

Starts Location
On request
Jyothinagar, Near M.S.Palya, via Jalahalli East,, Karnataka, India
See map

Course programme

The M.B.A Programme is designed and implemented to produce the world class managers who can handle the present day challenges in the field of management. This flagship programme of SAMS has enhanced the reputation of the institution in the academic world with its celebrated alumni showing their excellence in the society as managers, administrators, planners, consultants, researchers, educators and entrepreneurs.

Apart from the academic activities prescribed by the curriculum, Special Workshops and seminars on Management are conducted for which Industrial Icons are invited so as to make M.B.A. students aware of the latest trends in the Management and the application of the Information Technology to the present day situation.

Semester 1

Organisational Behaviour,Business Economics,Mathematics & Statistics,Indian Society,Accounting for Managers,Research Methodology

Semester 2

Operations Research,Financial Management,Human Resource Management,Marketing Management,Production & Operations Management,Management Information Systems,Business Law

Semester 3

Strategic Management,Entrepreneurship,Industrial Training Project,Five Optional Papers(Electives)
Finance:Security Analysis & Portfolio Management
Banks & Institutional Management
Fiscal Policies & Taxation Management
Marketing:Consumer Behaviour
Business Marketing
Marketing of Services
Human Resources:Training & Development
Compensation Management
Employee Relations Management
Systems:Systems Analysis & Design
Software Engineering Management
Database Concepts & Administration

Semester 4

International Business
Business Ethics & Values
Five Optionals(Electives)
Viva Voce

Finance:International Financial Management
Strategic Financial Management
Project Appraisal & Finance
Marketing:Sales & Distribution Management
International Marketing
Advertising Management
Human Resource:Organisational Culture,Change & Development
Learning Organisations, LEadership & Change
International HRM
Systems:Enterprise Resource Planning & Business
Process Re-engineering
Electronic Commerce
e-Business Strategies

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