MBA in Marketing

1st Trimister:


* Mathematics and Statisics for Managers
* Financial Reporting & Performance Analysis
* Marketing I
* Information Systems
* Organizational Behaviour I
* Production and Operations Management

2nd Trimister:

* Operations Research
* Coporate Finance I
* Economics I
* Marketing II
* Organizational Behaviour II
* Regulatory and Legal aspects of Business
* Software System Analysis and design

3rd Trimister:


* Research Methods
* Corporate Finance II
* Cost Analysis and Decision Making
* Economics II
* Human Resources Management
* International Business Environment
* Environmental Management
* Entrepreneurship

4th trimister:


* Strategic Management I
* Plus Five Electives

5th Trimister:



* Strategic Management II
* Plus Four Electives

6th Trimister:



* Business Performance Measurement
* Plus Five Electives

Marketing:


The marketing courses are taught through the use of an innovative learning tool. This tool requires the students to relate all concepts, tools and techniques of marketing to a chosen Industry.

The students understand in this process the merits and limitations of applying a conceptual framework. Hence, they develop a modified framework that can suit the requirements of the industry.

This approach was successfully practiced by a team of students who did a study on the TATA Indica project and made a presentation of their findings to the TELCO top brass.
# Brand Management
# B2B Marketing
# Advertising Management
# Retailing
# Sales & Distribution Management
# Strategic Marketing
# Trends in Marketing
# Consumer Behaviour