MBA in Marketing

Bharathidasan Institute of Management
In Tiruchirappalli

Price on request
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Important information

  • Master
  • Tiruchirappalli
  • Duration:
    2 Years

Important information

Where and when

Starts Location
On request
P.Box No.12, MHD Complex, BHEL Campus, 620014, Tamil Nadu, India
See map

Course programme

1st Trimister:

* Mathematics and Statisics for Managers
* Financial Reporting & Performance Analysis
* Marketing I
* Information Systems
* Organizational Behaviour I
* Production and Operations Management

2nd Trimister:

* Operations Research
* Coporate Finance I
* Economics I
* Marketing II
* Organizational Behaviour II
* Regulatory and Legal aspects of Business
* Software System Analysis and design

3rd Trimister:

* Research Methods
* Corporate Finance II
* Cost Analysis and Decision Making
* Economics II
* Human Resources Management
* International Business Environment
* Environmental Management
* Entrepreneurship

4th trimister:

* Strategic Management I
* Plus Five Electives

5th Trimister:

* Strategic Management II
* Plus Four Electives

6th Trimister:

* Business Performance Measurement
* Plus Five Electives


The marketing courses are taught through the use of an innovative learning tool. This tool requires the students to relate all concepts, tools and techniques of marketing to a chosen Industry.

The students understand in this process the merits and limitations of applying a conceptual framework. Hence, they develop a modified framework that can suit the requirements of the industry.

This approach was successfully practiced by a team of students who did a study on the TATA Indica project and made a presentation of their findings to the TELCO top brass.
# Brand Management
# B2B Marketing
# Advertising Management
# Retailing
# Sales & Distribution Management
# Strategic Marketing
# Trends in Marketing
# Consumer Behaviour

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