MBA in Marketing
Master
In Tiruchirappalli
Description
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Type
Master
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Location
Tiruchirappalli
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Duration
2 Years
Facilities
Location
Start date
Start date
Reviews
Course programme
1st Trimister:
* Mathematics and Statisics for Managers
* Financial Reporting & Performance Analysis
* Marketing I
* Information Systems
* Organizational Behaviour I
* Production and Operations Management
2nd Trimister:
* Operations Research
* Coporate Finance I
* Economics I
* Marketing II
* Organizational Behaviour II
* Regulatory and Legal aspects of Business
* Software System Analysis and design
3rd Trimister:
* Research Methods
* Corporate Finance II
* Cost Analysis and Decision Making
* Economics II
* Human Resources Management
* International Business Environment
* Environmental Management
* Entrepreneurship
4th trimister:
* Strategic Management I
* Plus Five Electives
5th Trimister:
* Strategic Management II
* Plus Four Electives
6th Trimister:
* Business Performance Measurement
* Plus Five Electives
Marketing:
The marketing courses are taught through the use of an innovative learning tool. This tool requires the students to relate all concepts, tools and techniques of marketing to a chosen Industry.
The students understand in this process the merits and limitations of applying a conceptual framework. Hence, they develop a modified framework that can suit the requirements of the industry.
This approach was successfully practiced by a team of students who did a study on the TATA Indica project and made a presentation of their findings to the TELCO top brass.
# Brand Management
# B2B Marketing
# Advertising Management
# Retailing
# Sales & Distribution Management
# Strategic Marketing
# Trends in Marketing
# Consumer Behaviour
MBA in Marketing