MBA in Marketing

Guru Nanak Dev University
In Amritsar

Price on request
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Important information

  • Master
  • Amritsar
  • Duration:
    5 Years

Important information

Where and when

Starts Location
On request
Amritsar, Punjab, Punjab, India
See map

Course programme

The Guru Nanak Dev University's Faculty of Economics and Business offers MBA in Marketing course to its students. The course structure for it is as follows:

First Semester
Punjabi or Punjab History and Culture
Business Economics-I
Business Mathematics
Business Organization and Management Principles
Computer Applications for Business-I
Communicative English

Second Semester
Communicative English
Business Economics-II
Business Statistics
Administrative Practices
Computer Application for Business-II

Third Semester
Financial Accounting
Business Laws
Business Economics-III
Business Communication and Internet
Human Resource Management
Environment Studies

Fourth Semester
Cost Accounting
Labour Laws
Money and Banking
Operations Management
Industrial Training of 6 to 8 weeks

Fifth Semester
Management Accounting
Company Law
Fundamentals of Marketing
Entrepreneurship and Small Business
Indian Economy

Sixth Semester
Business Finance
Income-Tax Law and practice
Operation Research
Organisational Behaviour
Fundamentals of International Trade
*Term Paper (to be submitted up to 31st March)

Seventh Semester
Business Environment
Total Quality Management
Management of Co-operatives
Quantitative Methods For Management
Banking and Insurance Services
Business Communications

Eighth Semester
Research Methodology
Financial Management
Marketing Management
Global Human Resource Management
Business Ethics

Ninth Semester
Decision Support System and Management Information System

Group B: Marketing
Consumer Behaviour
Marketing Research

Tenth Semester
Project Management
Strategic Management
Project Report
Vice Voce
Group B: Marketing
Advertising and Sales Management
Brand and Retail Management
Marketing of Services

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