MBA in MarketingVishveshwaraya Group of Institutions
Price on request
The VIET MBA Programme was started in 2001 with affiliation to UPTU and approved by AICTE, Ministry of HRD with a dedicated infrastructure. The academic blocks are well supported by fully furnished Lecture Halls with modern amenities and teaching aids like LCD Projector, OHP, Audio Visual Aids, Language Lab, Computer Labs, Library, Seminar and Conference Halls.
It is a two year full time regular degree programme, which is divided into 4 semesters.
All the students have to undergo the prescribed Summer Training and Project Study at the end of 2nd and 4th semesters respectively which provides excellent opportunity to them for applying management concepts and techniques in real life situations.
The admission to MBA programme is through State Entrance Examination conducted by UPTU, Lucknow. The minimum qualification for admission is graduation degree with minimum 50% marks.
Marketing: - A business exist only to serve people and marketing is the function that primarily determines What to sell, How to sell, When to sell and to whom to sell. Any business is likely to be more successful when a strong marketing viewpoint or philosophy penetrates the thinking and guides the decision and actions of everyone in business and in VGI/ VIET we provide a strong foundation to the students of marketing by focusing on following subjects:-
1. Marketing of services
2. Marketing Research
3. Sales and Distribution Management
4. Retail Management