MBA in Marketing

Indian Institute of Technology Roorkee
In Roorkee

Price on request
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Important information

  • Master
  • Roorkee
  • Duration:
    2 Years
Description

Important information
Venues

Where and when

Starts Location
On request
Roorkee
Roorkee, Uttarakhand, 247667, Uttaranchal, India
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Course programme

MBA at IIT Roorkee is a 4 semester residential regular programme spread over two academic years. The course structure is designed to impart knowledge of the core management concepts and techniques in the first year which are, thereafter, upgraded to advanced knowledge and practising skills in the areas of specialization opted for by the students in the final year.
At the end of the first academic year, the students take up summer training in professionally managed organizations to get exposure to real life situations and apply their newly acquired skills in a practical environment.

Additionally, in the fourth semester, students take up a comprehensive project in the area of their choice in which they are required to apply their expertise in a simulated environment under the guidance of a faculty member who specializes in that field.


Specializaton :

Marketing:-

Consumer Behavior Analysis

Sales & Distribution Management

International Marketing

Advanced Marketing Research

Advertising Management

Industrial Marketing Management

Service Marketing

Internet Marketing

Product Management


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