MBA in Marketing
Master
In Roorkee
Description
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Type
Master
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Location
Roorkee
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Duration
2 Years
Facilities
Location
Start date
Start date
Reviews
Course programme
MBA at IIT Roorkee is a 4 semester residential regular programme spread over two academic years. The course structure is designed to impart knowledge of the core management concepts and techniques in the first year which are, thereafter, upgraded to advanced knowledge and practising skills in the areas of specialization opted for by the students in the final year.
At the end of the first academic year, the students take up summer training in professionally managed organizations to get exposure to real life situations and apply their newly acquired skills in a practical environment.
Additionally, in the fourth semester, students take up a comprehensive project in the area of their choice in which they are required to apply their expertise in a simulated environment under the guidance of a faculty member who specializes in that field.
Specializaton :
Marketing:-
Consumer Behavior Analysis
Sales & Distribution Management
International Marketing
Advanced Marketing Research
Advertising Management
Industrial Marketing Management
Service Marketing
Internet Marketing
Product Management
MBA in Marketing