MBA Marketing

Punjab Institute of Management & Technology
In Chandigarh

Price on request
You can also call the Study Centre
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Important information

  • Master
  • Chandigarh
  • Duration:
    2 Years
Description

Important information
Venues

Where and when

Starts Location
On request
Chandigarh
Near GPS Campus, G.T. Road, Mandi Gobindgarh, 560001, Punjab, India
See map

Frequent Asked Questions

· Requirements

The candidate must have a Bachelor's Degree or equivalent in any discipline from any University recognized by UGC, Ministry of HRD, Government of India.

Course programme

MBA Marketing

SEMESTER I
Principles & Practices of Management
Organizational Behaviour
Accounting for Management
Quantitative Techniques
Managerial Economics
Seminar on Executive Communication
Workshop on Computers for Management
Viva-voce

SEMESTER II
Business Environment
Production and Operations Management
Human Resource Management
Marketing Management
Financial Management
Workshop on Research Methodology
Workshop on Information Technology
Viva-Voce

SEMESTER III
Applied Operations Research
Corporate Legal Environment
Major-I
Major-II
Major-III/ Minor-I
Seminar on Management Information Systems
Presentation of Training Report
Viva-Voce
Specialization: Marketing
Consumer Behaviour
Marketing Research
Retail and Supply Chain Management

SEMESTER IV
Strategic Management
Project Management & Entrepreneurship
Major-IV
Major-V
Major-VI/ Minor-II
Final Research Project
Viva-Voce
Specialization: Marketing
Advertising and Sales Management
Rural Marketing
Services Marketing
International Marketing


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