MBA:Marketing

Kurukshetra University
In Ambala

Price on request
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Important information

  • Master
  • Ambala
  • Duration:
    2 Years
Description

Important information
Venues

Where and when

Starts Location
On request
Ambala
Kurukshetra, 136 119, Haryana, India
See map

Course programme

Semester I
Management Process & Organizational Behaiour
Business Statistics
Management Economics
Business Environment
Business Communication
Accounting for Mangers
Computers Applications in Management

Semester II
Management Science
Marketing Management
Human Resources
Financial Management
Business Research Methodology
Production and Operation Management
E-Commerce
Comprehensive Viva-voce

Semester III
Business Policy & Strategic Management
Business Legislation
Summer Training Report

Advertising Management
Sales Management
Product & Brand Management
Consumer Behaviour
Distribution and Logistics Management
Retailing Management
Marketing Research

Semester IV
Entrepreneurship Development
Research Project
Viva-Voce

International Marketing
Industrial Marketing
Service Marketing
Direct Marketing
Rural and Agricultural Marketing
Marketing Communication Strategy


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