MBA : Marketing

The program provides a strong foundation in core business disciplines, helping participants to acquire the key competencies needed by all MBAs. The core courses are covered in four terms with the bulk of it covered in the first three terms. These core courses enhance the ability to communicate, analyze situations and take decisions using quantitative and qualitative factors, and to develop a holistic view of the different functional areas and the business environment. During this period, students take courses in general management and major functional areas, such as marketing, finance and accounting, operations management, organization behaviour, human resources and strategic management. They are also exposed to the basic disciplines of economics, behavioral sciences, business intelligence, quantitative methods and decision sciences.

Specialisation In Marketing:

The focus of the program is on sharpening analytical and decision-making skills in topics such as advertising, integrated marketing communications, market research, brand/product management, distribution, relationship marketing and international marketing.

The Marketing stream will focus on :

* Retail Management
* Services Marketing and Management
* Product Marketing and Management

An increasingly global marketplace, coupled with new communication vehicles such as the Internet, has dramatically changed traditional marketing strategies. Today's marketing professionals must understand the unique challenges of serving domestic and foreign markets and conveying their messages to consumers throughout the world effectively. The key concepts of the course focus on identifying customer needs and wants, developing products and services to meet those demands, establishing effective communication strategies to promote products and services, and monitoring transactions and customer responses to guide future activities.