MBA: Marketing

College of Engineering Trivandrum
In Thiruvananthapuram

Price on request
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Important information

  • Master
  • Thiruvananthapuram
  • Duration:
    2 Years
Description

Important information
Venues

Where and when

Starts Location
On request
Thiruvananthapuram
College of Engineering Trivandrum, Thiruvananthapuram, 695016, Kerala, India
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Course programme

MBA: Marketing

First Semester:

Management - Theory and Practice
Organizational Behaviour
Accounting for Managers
Quantitative Techniques
Business Environment
Managerial Economics
Operations Management
Second Semester:

Research Methods for Managers
Operations Research
Business Communication
Human Resource Management
Financial Management
Marketing Management
Business Ethics and Corporate Governance
Soft Skills Training
Third Semester:

Environmental Management
Management Information Systems
Laws for Business
Elective I
Elective II
Elective III
Elective IV
Elective V
Fourth Semester:

Strategic Management
Entrepreneurship Development
Elective - VI
Elective - VII
Elective - VIII
Project
Comprehensive Viva Voce

Specialization: Marketing

3M1 Advertising and Sales promotion
3M2 Sales Management
3M3 Consumer Behaviour
3M4 PR and Customer Relationship
Management
3M5 Product Management
3M6 International marketing
3M7 Services Marketing

4M1 Marketing Research
4M2 Retail Marketing
4M3 Logistics Management
4M4 Brand management
4M5 Entrepreneurial marketing


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