MBA:Marketing

Course Structure

Foundation Courses
MBA701 Organisational Behaviour (3-0-0) 3
MBA702 Statistics for Management (3-0-0) 3
MBA703 Accounting (3-0-0) 3
MBA704 Managerial Economics (3-0-0) 3
MBA705 Business Law (3-0-0) 3
MBA706 Managerial Communication (1-0-0) 1
MBA707 Computer Application for Management(0-0-2) 1

Advanced Courses
MBA751 Strategic Management (3-0-0) 3
MBA752 Total Quality Management (3-0-0) 3
MBA753 International Business Management (3-0-0) 3
MBA754 Operation Research (3-0-0) 3
MBA755 Entrepreneurship

Programme Core (Pc)
MBA721 Marketing Management (3-1-0) 4
MBA722 Management Information Systems (3-1-0) 4
MBA723 Financial Management (3-1-0) 4
MBA724 Production & Operations Management (3-1-0) 4
MBA725 Human Resources Management (3-1-0) 4
MBA726 Economic Environment & Policy (3-1-0) 4
MBA727 Research Methodology

Marketing

MBA806 Market Research & Consumer Behaviour
(3-0-0) 3
MBA807 Advertising & Sales Promotion (3-0-0) 3
MBA808 Services Marketing (3-0-0) 3
MBA809 Retail Marketing (3-0-0) 3
MBA810 Rural Marketing (3-0-0) 3
MBA811 Industrial Marketing (3-0-0) 3
MBA812 International Marketing