MBA:Marketing

MBA:Marketing

The curriculum is continuously reviewed and updated through industry feedback .It consists of the following modules:

Theoretical Module:

Semester I:

* Statistics for Management
* Economic Foundations of Business Environment
* Applied Operations Research for Management
* Organizational Behavior
* Communication skills
* Accounting for Management
* Legal Aspects of Business

Semester II:

* Production Management
* Financial Management
* Marketing Management
* Human Resource management
* Management Information System
* Quality Management
* Research Methods in Business
* Business Application Software

Semester III:

* International Business Management
* Strategic Management
* Elective I
* Elective II
* Elective III
* Elective IV
* Elective V
* Elective VI

Marketing

* Sales Management
* Services Marketing
* Advertising and Sales Promotion
* Consumer Behavior
* Brand Management
* Rural Marketing