MBA:Marketing
Master
In Coimbatore
Description
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Type
Master
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Location
Coimbatore
Facilities
Location
Start date
Start date
Reviews
Course programme
MBA:Markeing
To meet the long felt need for management education, a focused programme in management(i.e) Master of Business Administration was introduced. This is recognized by All India Council for Technology Education(AICTE), New Delhi and affiliated to Anna University. This MBA programme is managed by a Board consisting of eminent professionals and academicians.
The curriculum is continuously reviewed and updated through industry feedback .It consists of the following modules:
Theoretical Module:
Semester I:
* Statistics for Management
* Economic Foundations of Business Environment
* Applied Operations Research for Management
* Organizational Behavior
* Communication skills
* Accounting for Management
* Legal Aspects of Business
Semester II:
* Production Management
* Financial Management
* Marketing Management
* Human Resource management
* Management Information System
* Quality Management
* Research Methods in Business
* Business Application Software
Semester III:
* International Business Management
* Strategic Management
* Elective I
* Elective II
* Elective III
* Elective IV
* Elective V
* Elective VI
Marketing
* Sales Management
* Services Marketing
* Advertising and Sales Promotion
* Consumer Behavior
* Brand Management
* Rural Marketing
MBA:Marketing