MBA:Marketing

Maharaja Prithvi Engineering College
In Coimbatore

Price on request
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Important information

  • Master
  • Coimbatore
Description

Important information
Venues

Where and when

Starts Location
On request
Coimbatore
Palankarai Village, Avinashi (TK) , 641654, Tamil Nadu, India
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Course programme

MBA:Markeing

To meet the long felt need for management education, a focused programme in management(i.e) Master of Business Administration was introduced. This is recognized by All India Council for Technology Education(AICTE), New Delhi and affiliated to Anna University. This MBA programme is managed by a Board consisting of eminent professionals and academicians.

The curriculum is continuously reviewed and updated through industry feedback .It consists of the following modules:

Theoretical Module:

Semester I:

* Statistics for Management
* Economic Foundations of Business Environment
* Applied Operations Research for Management
* Organizational Behavior
* Communication skills
* Accounting for Management
* Legal Aspects of Business

Semester II:

* Production Management
* Financial Management
* Marketing Management
* Human Resource management
* Management Information System
* Quality Management
* Research Methods in Business
* Business Application Software

Semester III:

* International Business Management
* Strategic Management
* Elective I
* Elective II
* Elective III
* Elective IV
* Elective V
* Elective VI

Marketing

* Sales Management
* Services Marketing
* Advertising and Sales Promotion
* Consumer Behavior
* Brand Management
* Rural Marketing


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