MBA: Marketing

SWAMI DEVI DYAL GROUP OF INSTITUTIONS
In Panchkula

Price on request
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Important information

  • Master
  • Panchkula
  • Duration:
    2 Years
Description

Important information
Venues

Where and when

Starts Location
On request
Panchkula
Haryana, India
See map

Course programme

Semester 1
Management process & organizational behavior
Business Statistics
Managerial Economics
Business Environment
Business Communications
Accounting for Managers
Computer Application in Management
Seminar

Semester 2
Management Science
Marketing Management
Human Resource Management
Financial Management
Business Research Methodology
Production & Operations Management
E-Commerce
Comprehensive Viva- Voce

Semester 3
Business policy & Strategic Management
Business Legislation
Summer training Report

Semester 4
Entrepreneurship Development
Research Project
Comprehensive Viva-Voce (including Viva-Voce on research project)

MARKETING

3 rd Semester
MM-301 Advertisement Management
MM-302 Sales Management
MM-303 Product & Brand Management
MM-304 Consumer Behavior
MM-305 Distribution & Logistics Management
MM-306 Retailing
MM-307 Marketing Research

4 th semester
MM-401 International Marketing
MM-402 Industrial Marketing
MM-403 Service Marketing
MM-404 Direct Marketing
MM-405 Rural and Agricultural Marketing
MM-406 Marketing Communication Strategy


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