MBA:MARKETING
Master
In New Delhi
Description
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Type
Master
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Location
New delhi
Facilities
Location
Start date
Start date
Reviews
Course programme
MBA:MARKETING
FIRST YEAR
Semester - I
F-101 Management Process and Organizational Behavior
F-102 Quantitative Methods
F-103 Managerial Economics
F-104 Financial Accounting
F-105 Marketing Management
F-106 Human Resource Management
F-107 Business Communication
F-108 Computer Applications in Management
Semester -II
F-201 Organization Effectiveness and Change
F-202 Management Science
F-203 Economic Environment of Business
F-204 Financial Management
F-205 Management Accounting
F-206 Production and Operations Management
F-207 Marketing Research
F-208 Management of Information Systems
Summer Training
At the end of second semester, all students will have to undergo summer training of 8-10
weeks with an industrial, business or service organization by taking up a project study.
The conditions of successfully completing the programme shall not be deemed to have
been satisfied unless a student undergoes summer training under the supervision of the
department in organizations as approved by the Faculty from time to time. Each student
will be required to submit a project report to the Faculty for the work undertaken during
this period within three weeks of the commencement of the third semester for the purpose
of evaluation in the third semester.
Semester -III
F-301 Summer Training Project
F-302 Business Policy and Strategic Analysis
Semester - IV
F-401 Corporate Evolution and Strategic Management
F-402 International Business Environment
F-403 Business Legislation
F-404 Project Study
MARKETING
F-3201 Consumer Behaviour
F-3202 Advertising Management
F-3203 Competitive Marketing
F-3204 International Marketing
F-3205 Sales and Distribution Management
F-3206 Business Marketing
F-3207 Sales Promotion Management
F-3208 Marketing of Services
F-3209 Marketing for Non-profit Organizations
F-3210 Management of Public Distribution System
F-3211 Brand Management
MBA:MARKETING