MBA: Marketing

KVM Trust
In Kottayam

Price on request
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Important information

  • Master
  • Kottayam
Description

Important information
Venues

Where and when

Starts Location
On request
Kottayam
P B no. 13 Cherthala, Alappuzha, 688524, Kerala, India
See map

Course programme

MBA: Marketing

SEMESTER 1

Management Concepts and Organisation Behaviour
Quantitative Methods
Managerial Economics
Business Environment
Business Communication
Financial Accounting
Information Technology for Managers
Managerial Skill Development

SEMESTER 2

Organization Effectiveness and Change
Management Science
Human Resources Management
Financial Management
Marketing Management
Management Information System
Research Methodology
Management Accounting

SEMESTER 3

Production and Operations Management
Business Law
Environment and Management
Organisational Analysis and Processes
Indian Ethos and Business Ethics
Entrepreneurial Development
Elective - 1
Elective - 2


SEMESTER 4

Business Policy and Strategic Management
Elective - 3
Elective - 3
Elective - 3
Project Report

IIMarketing
1Consumer Behaviour
2Advertising Management
3E-Commerce
4Marketing Researcg
5Strategic Marketing
6International Marketing
7 Sales Force Management
8Marketing of Services
9Brand Management
10Planning and Managing Retail Business
11Sales Promotion Management
12Industrial Marketing
13 Marketing for Non-profit Organisations
14Management of Public Distribution System
15Marketing of Social Services


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