MBA in Marketing

Swami Vivekananda Institute of Engineering and Technology
In Patiala

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Important information

  • Master
  • Patiala
  • Duration:
    2 Years
Description

Important information
Venues

Where and when

Starts Location
On request
Patiala
Chandigarh - Patiala Highway, Sector-8 Ramnagar - Banur, Tehsil - Rajpura, 140601, Punjab, India
See map

Course programme

Semester 1

* MB 101 - Principles & Practice of Management.
* MB 102 - Organizational Behavior.
* MB 103 - Accounting for Management.
* MB 104 - Quantitative Techniques.
* MB 105 - Managerial Economics.
* MB 106 - Seminar on Executive Communication.
* MB 107 - Workshop on Computers for Management.
* MB 108 - Viva-voce.

Semester - 2

* MB 201 Business Environment.
* MB 202 Production and Operations Management.
* MB 203 Human Resource Management
* MB 204 Marketing Management.
* MB 205 Financial Management.
* MB 206 Workshop on Research Methodology.
* MB 207 Workshop on Information Technology.
* MB 208 Viva -voce.

Core Subjects (in Semester 3 & 4)

Semester - 3

* MB 301 Applied operations research.
* MB 302 Corporate legal environment.
* MB 303Major I
* MB 304 Major II
* MB 305Major III
* MB 306Seminar on Information management system.
* MB 307Presentation of Training Report
* MB 308 Viva-voce

Semester-4

* MB 401 Strategic management.
* MB 402 Project Evaluation and Implementation
* MB 403 Major IV/Minor I
* MB 404 Major V/Minor II
* MB 405 Major VI/Minor III
* MB 406 Final Research Project
* MB 407 Viva Voce

SPECIALISATION

(A) Marketing

* MB 601 Marketing Research.
* MB 602 Consumer Behavior and promotion mgmt.
* MB 603 Services Marketing.
* MB 604 Product and Brand Mgmt.
* MB 605 Sales, Channel and Logistics Mgmt.
* MB 606 International Marketing.
* MB 607 Rural marketing.


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