MBA:Marketing

MBA:Marketing

Syllabus:

Semester - I

CP-101

Management Process and Organisational Behavior

CP-102

Business Statistics

CP-103

Managerial Economics

CP-104

Business Environment

CP-105

Business Communication

CP-106

Accounting for Managers

CP-107

Computer Applications in Management

CP-108

Seminar

Semester - II

CP-201

Management Science

CP-202

Marketing Management

CP-203

Human Resource Management

CP-204

Financial Management

CP-205

Business Research Methodology

CP-206

Production and Operations Management

CP-207

E-Commerce

CP-208

Comprehensive Viva-Voce

Semester - III

CP-301

Business Policy and Strategic Management

CP-302

Business Legislation

CP-303

Summer Training Report

Semester - IV

CP-401

Entrepreneurship Development

CP-402

Research Project

CP-403

Comprehensive Viva Voce (including viva-voce on research project)

Finance IIIrd Semester

FM-301

Financial Decisions Analysis

FM-302

Foreign Exchange Management

FM-303

International Accounting

FM-304

Corporate Taxation

FM-305

Working Capital Management

FM-306

Management of Financial Institutions

FM-307

Security Analysis and Investment Management

Finance IVth Semester

FM-401

Principles of Insurance and Banking

FM-402

International Financial Management

FM-403

Management Control System

FM-404

Financial Derivatives

FM-405

Management of Financial Services

FM-406

Project Management

FM-407

Portfolio Management

Marketing IIIrd Semester

MM-301

Advertising Management

MM-302

Sales Management

MM-303

Product and Brand Management

MM-304

Consumer Behaviour

MM-305

Distribution and Logistics Management

MM-306

Retailing

MM-307

Marketing Research

Marketing IVth Semester

MM-401

International Marketing

MM-402

Industrial Marketing

MM-403

Service Marketing

MM-404

Direct Marketing

MM-405

Rural and Agricultural Marketing

MM-406

Marketing Communication Strategy