MBA:Marketing

Alpha Group of Institutions
In Chennai

Price on request
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Important information

  • Master
  • Chennai
  • Duration:
    2 Years
Description

Important information
Venues

Where and when

Starts Location
On request
Chennai
34, Udayavar Koil Street,, 602107, Tamil Nadu, India
See map

Course programme

MBA:Marketing

SEMESTER - I

Statistics for Management
Economic Analysis for Business
Total Quality Management
Organizational Behaviour
Communication Skills
Accounting for Management
Legal Aspects of Business
Seminar I - Management Concept


SEMESTER - II

Operations Management
Financial Management
Marketing Management
Human Resource Management
Management Information System
Applied Operations Research for Management
Business Research Methods
Business Application Software
Seminar II - Contemporary Management


SEMESTER - III

International Business Management
Strategic Management
Elective I
Elective II
Elective III
Elective IV
Elective V
Elective VI
Summer Project Report
Seminar III- Emerging trends in Management


SEMESTER - IV

Project Work


MARKETING

Brand Management
Retail Management
Services Marketing
Advertising & Sales Promotion
Consumer Behaviour
Customer Relationship Management
Event Marketing
Marketing Metrics
Advanced Data Analysis


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