MBA:Marketing

Alpha Group of Institutions
In Chennai

Price on request
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Important information

Typology Master
Start Chennai
Duration 2 Years
  • Master
  • Chennai
  • Duration:
    2 Years
Description

Important information
Venues

Where and when

Starts Location
On request
Chennai
34, Udayavar Koil Street,, 602107, Tamil Nadu, India
See map
Starts On request
Location
Chennai
34, Udayavar Koil Street,, 602107, Tamil Nadu, India
See map

Course programme

MBA:Marketing

SEMESTER - I

Statistics for Management
Economic Analysis for Business
Total Quality Management
Organizational Behaviour
Communication Skills
Accounting for Management
Legal Aspects of Business
Seminar I - Management Concept


SEMESTER - II

Operations Management
Financial Management
Marketing Management
Human Resource Management
Management Information System
Applied Operations Research for Management
Business Research Methods
Business Application Software
Seminar II - Contemporary Management


SEMESTER - III

International Business Management
Strategic Management
Elective I
Elective II
Elective III
Elective IV
Elective V
Elective VI
Summer Project Report
Seminar III- Emerging trends in Management


SEMESTER - IV

Project Work


MARKETING

Brand Management
Retail Management
Services Marketing
Advertising & Sales Promotion
Consumer Behaviour
Customer Relationship Management
Event Marketing
Marketing Metrics
Advanced Data Analysis

Achievements for this centre


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