MBA:MARKETING

Babu Banarasi Das National Institute of Technology & Managem
In New Delhi

Price on request
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Important information

  • Master
  • New delhi
  • Duration:
    2 Years
Description

Important information
Venues

Where and when

Starts Location
On request
New Delhi
Delhi, India
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Course programme

MBA:MARKETING

NIEC BUSINESS SCHOOL, has been conceived as a Centre of Intellectual excellence, catering to the needs of the brighter generation of students through its full time MBA programme. The Program aims to impart in-depth knowledge of the modern Management Practices and facilitates the proficiency of students to apply these leanings to the real corporate situations. The Department offers MBA Degree with specialization in different fields (Marketing, Finance, Human Resource Management and Information Technology).Our aim is to create professionals who are proactive, disciplined dynamic, energetic and an asset to any organization, with a global vision for the upcoming corporate challenges. Our vision is not just a vision statement; we actually translate it into practice.
Course Structure
Core Subjects
FIRST SEMESTER

1.Management Process & Organizational Behavior
2.Quantitative Analysis
3.Business Environment
4.Managerial Economics
5.Accounting for Managers
6.IT for Managers
7.Business Communication

SECOND SEMESTER

1.Managment of Technology, Innovation & Change
2.Financial Management
3.Marketing Management
4.Business Research
5.Operation Management
6.Human Resource Management
7.E- Business
8.Managerial Skill Development-I
THIRD SEMESTER

1.Managment of International Business
2.Information System Management
3.Entrepreneurship & Small BusinessDevelopment
4.Managerial Skill Development-II


FOURTH SEMESTER

1.Strategic Management
2.Business intelligence & application

MARKETING
1.Consumer Behavior
2.Sales & Distribution Mgmt.
3.International Marketing
4.Service Marketing
5.RetailMarketing
6.Advertising & Brand Mgmt.
7.Rural & Social Marketing


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