MBA: Marketing

Adi Shankara Institute of Engg.& Technology
In Ernakulam

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Important information

  • Master
  • Ernakulam
  • Duration:
    2 Years
Description

Important information
Venues

Where and when

Starts Location
On request
Ernakulam
Shankar nagar, Mattoor, Kalady, 683574, Kerala, India
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Course programme

There are 16 compulsory papers in the first year, 8 each in the first and second semesters. the number of teaching hours shall be 50 per course. Each full paper carries 100 marks, 40marks internal and 60 marks external.

At the end of second semester all the students shall undergo a via- voce examination, which will be followed by a summer training of four week duration.each student shall submit a project report on the same three weeks after commencement of the third semester. the third semester will have 7 full papers comprising one compulsory paper and six optional papers. Of the six electives the student will have to choose a minimum of three papers from his area of specialisation. There are 4 full papers in the fourth semester consisting of one compulsory paper and three electives. A project work carrying 300 marks is also to be completed by the end of the semester. The project duration is 8-10 weeks. A general viva-voce examination carrying 100 marks will be also be conducted.

For specialization in any functional area one should choose a total of 5 elective papers during the programme out of which a minimum of three should be done in the third semester. Elective offers will be as per the preference of students, availability of faculty and needs of the user system.


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