MBA:Marketing

Nehru Group of Institutions
In Coimbatore

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Important information

  • Master
  • Coimbatore
  • Duration:
    2 Years
Description

Important information
Venues

Where and when

Starts Location
On request
Coimbatore
#451-D, Palakkad Road, Kuniamuthur, , 641008, Tamil Nadu, India
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Frequent Asked Questions

¬∑ Requirements

Applicants must have any degree recognized by university of Calicut not less than 50% in overall aggregate.

Course programme

MBA:Marketing

"A school with a difference, emphasizing on empowering and employability"


Nehru School of Management is not just a business school, but it is daringly different from the rest. It has a close nexus with professional bodies, employers at home and abroad. Staff with wealth of Industrial and commercial experience provides necessary skills to students in solving problems in real life situation. The strong commercial orientation and academic rigor of the programme means that students shaped to suit for a wide range of business related careers both in the public and private sectors. Further they can also fetch careers in euro bond Trading, Project Management, Consultancy, Teaching profession, Advertising etc.

The course not only enlightens the students about various aspects of business but also helps them in developing professional competence, personality and make them socially responsible by participating in various social development programs, awareness campaigns etc.

The student can specialize in the field of marketing, finance, human resource and systems at their choice. As value addition students can avail facilities here for certification from professional bodies for Logistics Management, Retail Management, Systems and Investment Management etc.

As 21st century Managers are to be Global Managers, opportunities are provided to acquire multiple linguistic skills through continuous training. We facilitate the students with latest learning aids such as Laptops, Business awareness club, virtual investors club etc, making every individual participate to excel as future dynamic managers.

The school of management celebrates KARMA, a "Jyana Vijyana" workshop, an annual national management conference for a week where veterans from industry, academic, political and social fields join hands to deliberate and clarify the thoughts on contemporary business issues, as debates, discussions and seminars. An intercollegiate management talent meet where students from all over India participate and express their talents is a part of it.

The School of Management offers the students an opportunity to interact with top class business executives, academicians, noted industrialist etc. to build gain and share hands on experience with them. The campus is a recruitment centre for many corporate like Reliance, HDFC, and ICICI etc. The School has got an excellent placement record.

About the programme

Two year full-time course spread over four semesters.

Programme Contents

Semester I

· Business Law, Economics for Management, Management theory and practice,Organizational Effectiveness, Business Environments,Accounting for Management, Quantitative Techniques,IT for Management, Communication skill

Semester II

· Marketing Management,Finance Management, Operations Management, Human Resource Management,Management Science, Management Information System,Research Methodologies


Semester III

Strategic Management, Project Management,Cost Management, Technology Management,Supply Chain Management,New enterprise, Functional elective I,Functional elective II, Project Report

Semester IV


Investment Management,Logistics Management,Indian ethos and Business Ethics,Quality Management,Functional elective III,Functional elective IV, Functional elective V,Functional elective VI,Project Report, Comprehensive Viva

Highlights of MBA programme

The MBA programme with two year duration is conducted within the NCERC campus. It distinct and special, as it offers a course more than an MBA degree. It is engaged in real transformation process to bring the leader in you to the forefront. They are continuously given chance of role playing, paper presentation, case studies, participation in debates, stress management, games, computer stimulated management decisions modeling etc. Specializations offered for MBA are Marketing, HR, Finance, Systems.

Our Specialties

Here in NSM, every day starts with yoga and meditation to keep the mind fresh and active Unique Personality Programme by renowned IAS and corporate trainer Mr. Vijay Menon spanning over the entire course, Entrepreneurial and Intrapreneurial development programme, Dynamic interface with Industrial leaders, Unique Teaching Methodology, Serene and an ambient atmosphere for a wonderful learning environment, Wireless Hi-Fi campus, Multi-linguistic laboratory and excellent library are our specialties. Our faculty undertakes Professional consultancy and special short term training programmes to industry and full involvements of students in the above programme is ensured. Entrepreneurial club, Investor club, Business Quiz club, Book club are some of the clubs that functions in the school. ‘The Leader', a half yearly magazine, reports the events and activities of the school and the student's creative power is also expressed in this magazine.


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