MBA: Marketing

Course content:

Semester 1
CODE SUBJECT
MBA- 101 Principles & Practices of Management
MBA- 102 Organization Behaviour
MBA- 103 Accounting for Management
MBA- 104 Quantitative Techniques
MBA- 105 Managerial Economics
MBA- 106 Communication & Soft Skills
MBA- 107 Seminar on Executive Communication
MBA- 108 Workshop on Computers for Management
MBA- 109 Viva-voce

Semester 2
CODE SUBJECT
MBA- 201 Business Environment
MBA- 202 Production and Operations Management
MBA- 203 Human Resource Management
MBA- 204 Marketing Management
MBA- 205 Financial Management
MBA- 206 Workshop on Research Methodology
MBA- 207 Workshop on Information Technology
MBA- 208 Viva-Voce

Semester 3
CODE SUBJECT
MBA- 301 Applied Operations Research
MBA- 302 Corporate Legal Environment
MBA- 303 Major I
MBA- 304 Major II
MBA- 305 Major III
MBA- 306 Seminar on Management Information Systems
MBA- 307 Viva-Voce

Semester 4
CODE SUBJECT
MBA- 401 Strategic Management
MBA- 402 Project Evaluation & Implementation
MBA- 403 Major IV / Minor I
MBA- 404 Major V / Minor II
MBA- 405 Major VI / Minor III
MBA- 406 Final Research Project and Viva-Voce

Specialisztion: Marketing

CODE SUBJECT
MBA- 502 Advertising & Sales Management
MBA- 503 Services Marketing
MBA- 504 Consumer Behaviour
MBA- 506 International Marketing
MBA- 507 Rural Marketing
MBA- 509 Product & Brand management