MBA - Marketing

Usha Martin Academy
In Ranchi

Price on request
You can also call the Study Centre
93048... More
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Important information

  • Master
  • Ranchi
  • Duration:
    2 Years
Description

Important information
Venues

Where and when

Starts Location
On request
Ranchi
Ranchi Gymkhana Club, Near Bootimore Chowk, Bihar, India
See map

Course programme

Semester 1

Principles & Practices of Management
Organizational Behavior
Accounting for Management
Managerial Economics
Quantitative Techniques
Communication & Soft Skills
Workshop on Computers for Management
Viva-voce
Corporate English

Semester 2

Business Environment
Production & Operations Management
Human Resource Management
Marketing Management
Financial Management
Workshop on Research Methodology
Workshop on Information Technology
Viva voce
Corporate English & Soft Skills

Semester 3

Applied Operations Research
Business Policy & Strategy Analysis
Major I
Major II
Major III
Seminar on Management Information Systems
Viva Voce
Corporate English / Soft Skills

Semester 4

Business Ethics
Strategic Management
Project Evaluation & Implementation
Major IV
Major V
Major VI
Final Research Project & Viva Voce *
(* Major is decided on the basis of subject chosen for final project)
Soft Skills


SPECIALIZATION - Marketing

Advertising, Sales & Distribution Management
Services Marketing
Consumer Behavior
International Marketing
Rural Marketing
Product & Brand Management


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