MBA:Marketing

Army Institute of Management provides the following program :-

Army Institute of Management provides 2-years Master of Business Administration. Program (full time in-house). The batch power of the program is one hundred twenty. The program stresses on an incorporated agreement of theories & practical. Summer internships is compulsory as an inherent component of the Master of Business Administration syllabus. Each candidate has to go through 8 week summer internships during May to June at the closing of first year program. Particular stress is paid to build up personality trait, communication skill, overall consciousness & practical cognition of handling resource. Uninterrupted interaction with Industrial Captain are preserved through conferences, seminar & discussion.

Program deliverance
* Master of Business Administration with duel specializations.
* 2 year residential one hundred twenty-eight accredit program fragmented into 4 modules.
* Instruction Methodology : Lecture, Case Study, simulating business operation with the help of personnel & group task & summer internships in the companies.
* Academic Session begins from middle of July.



Army Institute of Management abides by the Master of Business Administration. program syllabus of West Bengal University of Technology as given :-


• Business Economics 1 (Management of Business 101)
• Business Communications (Management of Business 102)
• Master of Information S-1 (Management of Business 103)
• Organizational Behavior-1 (Management of Business 104)
• Quantitative Methodology - 1 (Management of Business 105)
• Basic of Accounts (Management of Business 106)
• Indian Social Structures & Value and moral principles in business (Management of Business 107)
• Business Law (Management of Business 108)
• Business Economics -2 (Management of Business 201)
• Organizational Behavior - 2 (Management of Business 202)
• Quantitative Method - 2 (Management of Business 203)
• Productions & Operation Management (Management of Business 204)
• Management of Information System-2 (Management of Business 205)
• Human Resource Management (Management of Business 206)
• Finance Management (Management of Business 207)
• Marketing Management (Management of Business 208)
• Management Accounts (Management of Business 301)
• Operation Research (Management of Business 302)
• Project Works and Viva-Voces (Management of Business 303)
• Project Management and Entrepreneurships Development (Management of Business 304)
• Strategical Management (Management of Business 305)
• Comprehensive Viva-Voces (Management of Business 306)

In addition to this, the program offers specialization programs in Marketing, Finance, System & Human Resource Managements
Specialization Groups
Marketing
• Sale and Distribution Management
• Advertising & Sale Publicity
• Marketing Research
• Global Marketing
• Services Marketing
• Consumer Behavior
Finances
• Corporate Taxation and Tax Planning
• Corporate Finances
• Safety Analysis and Portfolio Management
• Finance organization & Market
• Global Finances
• Derivative and Risk Management System
• Database Management
• System Analysis and Designing
• Computer Aided Management
• Software Management
• E-Business
• Basic Networking
Human Resource Management
• Employment and Compensation Administrations
• HR Plans
• Labour Law
• Industry Relation
• Organizational Development
• HR Development