MBA in Marketing (Full Time)

Anna University
In Chennai

Price on request
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Important information

Typology Master
Location Chennai
Duration 2 Years
  • Master
  • Chennai
  • Duration:
    2 Years


Where and when

Starts Location
On request
Sardar Patel Road. Chennai, 600025, Tamil Nadu, India
See map
Starts On request
Sardar Patel Road. Chennai, 600025, Tamil Nadu, India
See map


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Course programme

Semester I:

Statistics for Management
Economic Analysis for Business
Total Quality Management
Organizational Behaviour
Communication Skills
Accounting for Management
Legal Aspects of Business
Seminar I – Management ConceptI

Semester II:

Operations Management
Financial Management
Marketing Management
Human Resource Management
Management Information System
Applied Operations Research for Management
Business Research Methods
Business Application Software
Seminar II – Contemporary Management

Semester III:

International Business Management
Strategic Management
Elective I
Elective II
Elective III
Elective IV
Elective V
Elective VI
Summer Project Report
Seminar III– Emerging trends in Management

Semester IV:


Brand Management
Retail Management
Services Marketing
Advertising & Sales Promotion
Consumer Behaviour
Customer Relationship Management
Event Marketing
Marketing Metrics
Advanced Data Analysis

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