MBA in Marketing (Full Time)

Anna University
In Chennai

Price on request
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Important information

  • Master
  • Chennai
  • Duration:
    2 Years

Important information

Where and when

Starts Location
On request
Sardar Patel Road. Chennai, 600025, Tamil Nadu, India
See map


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Course programme

Semester I:

Statistics for Management
Economic Analysis for Business
Total Quality Management
Organizational Behaviour
Communication Skills
Accounting for Management
Legal Aspects of Business
Seminar I – Management ConceptI

Semester II:

Operations Management
Financial Management
Marketing Management
Human Resource Management
Management Information System
Applied Operations Research for Management
Business Research Methods
Business Application Software
Seminar II – Contemporary Management

Semester III:

International Business Management
Strategic Management
Elective I
Elective II
Elective III
Elective IV
Elective V
Elective VI
Summer Project Report
Seminar III– Emerging trends in Management

Semester IV:


Brand Management
Retail Management
Services Marketing
Advertising & Sales Promotion
Consumer Behaviour
Customer Relationship Management
Event Marketing
Marketing Metrics
Advanced Data Analysis

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