MBA in Marketing Management

Rajiv Gandhi University
In Itanagar

Price on request
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Important information

  • Master
  • Itanagar
  • Duration:
    2 Years
Description

Important information
Venues

Where and when

Starts Location
On request
Itanagar
Rajiv Gandhi University,Dr. Tana Showren Rajiv Gandhi University, Rono Hills, Doimukh, 791112, Arunachal Pradesh, India
See map

Course programme

Detailed Syllabus:

Semester-I

MBA 01 Economics - I
MBA 02 Accounting and Finance for Managers
MBA 03 Organizational Behaviour
MBA 04 Communication and Self - Development
MBA 05 Mathematics and Statistics for Management - I
MBA 06 Information Technology
MBA 07 Marketting Management - I
MBA 08 Business Ethics and Corporate Governance

Semester-II

MBA 09 Human Resource Management
MBA 10 Financial Management
MBA 11 Project Evaluation, Planning and Management
MBA 12 Economics - II
MBA 13 Mathematics and Statistics for Management - II
MBA 14 Production and Operations Management
MBA 15 Marketing Management - II
MBA 16 Organisational Development

Semester-III

MBA 17 Summer Project
MBA 18 Cost and Management Accounting
MBA 19 Working Capital Management

SPECIALISATION PAPERS

Group - A ( Financial Management )

MBA 101 Capital Investment and Financing Decision
MBA 102 Investment Analysis and Portfolio Management
MBA 103 Management of Financial Services

Group - B ( Marketing Management )

MBA 101 Consumer Behaviour
MBA 102 Sales and Distribution Management
MBA 103 Advertising and Sales Promotion

Group - C ( Human Resource Management )

MBA 101 Industiral Relations
MBA 102 Compensation Management
MBA 103 Performance Appraisal, Training and Development

Semester-IV

MBA 20 Entrepreneurship and Managemant of Small & Medium Enterprises
MBA 21 Business Laws
MBA 22 Strategic Management

SPECIALISATION PAPERS

Marketting Management

MBA 104 Rural merketing
MBA 105 International Marketing
MBA 106 Marketing of Services

Additional information

Students per class: 30

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