MBA (Marketing Management)

Master

In Hyderabad

Price on request

Description

  • Type

    Master

  • Location

    Hyderabad

  • Duration

    2 Years

Facilities

Location

Start date

Hyderabad (Andhra Pradesh)
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School of Management Studies, University of Hyderabad , P.O. Central University, 500046

Start date

On request

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Course programme

School of Management Studies

The School of Management Studies (SMS), sanctioned by the UGC, commenced functioning from May, 1999. It offers an AICTE approved two-year full-time residential MBA Programme, and a Ph.D. programme in Management Studies. It promotes faculty and doctoral research, consultancy, training, and outreach activities in various manufacturing, corporate, infrastructural, services and developmental sectors. Its faculty organize on-campus seminars, and actively participates in external seminars, executive and faculty development and PG programmes.

The broad Vision of the School is to strive to achieve excellence in management education, research, training and consultancy.

To achieve this Vision, the following mission is being pursued:

Mission

a) To continually expand the scope of application of management concepts to infrastructural, institutional, Environmental & Developmental services, Entrepreneurship & emerging areas like CRM, SCM, Business Incubation, University Industry Partnership, research, training and consultancy.

b) To enhance quality research skills among the Ph.D. scholars.

c) To promote the development of socio-economically sensitive, responsible and effective managers and management academics of tomorrowand.

To achieve the Vision and Mission, the School:

a) organizes the MBA core courses, electives, project work, self-awareness and growth lab, organizational skills workshop, summer internships, and other relevant inputs.

b) promotes research by faculty and Ph.D. scholars.

c) organizes seminars and encourages participation in external seminars.

d) collaborates with reputable national and international institutions and industry.

e) encourages students to organize and participate in co-and extra-curricular activities.

MBA (Marketing Management)

The two-year MBA full-time residential programme with an intake of 40 students is spread over four semesters. During the first two semesters, most of the core and foundation courses are offered. These include coverage of management concepts and approaches, managerial accounting and finance, marketing, organization behaviour, human resources, quantitative techniques, economics, information technology, communication and personal effectiveness, operations management, research methodologies and business environment. In addition, a five-day concentrated Self-awareness and Growth Lab is also organized during the first semester.

The students are required to get practical exposure by undertaking eight weeks internships in an organization during the summer intervening between the second and third semesters. These internships are intended to familiarize the students with current management practices, work environment and organizational cultures. As such, the summer internship is an integral part of the MBA programme.

During the second year, the students have the opportunity to specialize in two selected areas of their interest. These specializations are offered through electives and project work spread over the two semesters. The students may choose from the following specialization areas:

-Marketing Management
-Finance Management
-Human Resources Management
-Operations Management
-Information Technology in Management
-Entrepreneurship

MBA (Marketing Management)

Price on request