MBA in Marketing Management

MIT School of Management
In Pune

Price on request
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Important information

  • Master
  • Pune
  • Duration:
    2 Years
Description

Important information
Venues

Where and when

Starts Location
On request
Pune
S.No. 124, Saraswati Vishwa Building, Gr Floor, MIT Campus , Paud Road, Kothrud, 411038, Maharashtra, India
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Course programme

MBA in Marketing Management

This is a two year full time course resulting in the award of the post graduate degree "Master of Business Administration" by the University of Pune.The course divided into four semesters. This is a full time course affiliated to the University of Pune. Students are given encouragement and opportunities to take up short term assignments in partnership with industries.

Course Content:

Semester I

Organizational Behaviour & P P M
Management Accounting
Managerial Economics
Statistical & Quantitative Methods
Legal Aspects of Business
Basics of Marketing
Information Technology (Internal)
Managerial Communication (Internal)

Semester II

Marketing Management
Financial Management
Human Resource Management
Manufacturing & Operations Management
Materials & Logistics Management
Management Information
Research Methodology
Economic Environment of Business & Environmental Management

Semester III

Specialization:Marketing Management


Business Policy & Strategic Management
Management Control Systems
Marketing Research
Integrated Marketing Communications
Distribution & Retail Management
Consumer & Organizational Buying Behaviour (Internal)
Sales Management & Personal Selling (Internal)
Project Report


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