MBA in Marketing Management

Indian Institute of Information Technology, Allahabad
In Allahabad

Price on request
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Important information

  • Master
  • Allahabad
  • Duration:
    2 Years

Important information

Where and when

Starts Location
On request
Deoghat, Jhalwa Allahabad, 211012, Uttar Pradesh, India
See map

Course programme

The two-year management course at IIIT-A is organized into four semesters. In the first year students gain knowledge on all the disciplines of management with focus on Information Technology through 14 rigorous courses followed by a summer project in the Industry. During the second year students can take up the electives according to there interest in any one of the functional areas of Finance, IT or Marketing. Apart from the 10 courses, their will be two projects. In the 3rd Year the students will study an existing system under the astute guidance of their faculty and finally in the last semester the project asks for constant visits back in the Industry, asking the students to address the industry problems and provide consultancy. All the academic courses require case studies, reports and course projects by students, as programme seeks to develop managers for an integrated understanding of all business functions.The course encorporates flexibility in accordance with the latest practices in the Industry. Overall the rigorous curriculum of the MBA programme has a judicious blend of courses that provide an in-depth understanding of the operational and strategic aspects of managing with Information Technology.

First Semester:

Principles of Management Business as an Institution Functions of Management
Financial Accounting & Analysis
Managerial Economics
Quantitative Decision Models
Digital Infrastructure & ERP
Business Communication
Database Management Systems
Business Law

Second Semester:

Human Resource Management
Marketing Management
Process Management & Consultancy
Management Accounting
Software Solution & Processing
Research Methodology
Operations & Supply Chain Management
Elective I
Elective II

Third Semester :

Networking & Network Security
Corporate Finance
Software Engineering & Project Mgmt.
Strategic Management & Information System Strategy
Cross Cultural International Mgmt.
Elective I
Elective II
Summer Training/Project(2 months)

Fourth Semester :

Business Marketing & Key Account Mgt.
Organizational Structure & Behaviour
Information Security Laws and Practices
Project & Viva -voce
Comprehensive Lab

For 2nd Semester
Marketing Management
1. E-Tailing
2. Advertising & Brand Management

For 3rd Semester:
Marketing Management
1. Marketing of Services
2. Consumer Behavior & CRM

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