MBA in Marketing Management

The Technological Institute of Textile & Sciences
In Bhiwani

Price on request
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Important information

  • Master
  • Bhiwani
  • Duration:
    2 Years
Description

Important information
Venues

Where and when

Starts Location
On request
Bhiwani
The Technological Institute of Textile & Sciences, Birla Colony, 127021, Haryana, India
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Course programme

MBA in Marketing Management

The program emphasizes on subjects like Marketing, Personnel & Industrial Relations, Finance & Accounting, Production, Quantitative Techniques, and various other term papers. In the second year, students have to undertake compulsory specializations in two fields from i.e Marketing, Finance and HR. Students in the second year also study advanced core papers like Business Policy & Strategic Planning, Entrepreneurship Development, International Marketing etc.

Course Content:

SEMESTER-I

MANAGEMENT PROCESS AND ORGANIZATIONAL BEHAVIOUR
BUSINESS STATISTICS
MANAGERIAL ECONOMICS
BUSINESS ENVIRONMENT
BUSINESS COMMUNICATION
ACCOUNTING FOR MANAGERS
COMPUTER APPLICATIONS IN MANAGEMENT
SEMINAR

SEMESTER-II

MANAGEMENT SCIENCE
MARKETING MANAGEMENT
HUMAN RESOURCE MANAGEMENT
FINANCIAL MANAGEMENT
BUSINESS RESEARCH METHODOLOGY
PRODUCTIONS AND OPERATIONS MANAGEMENT
E-COMMERCE
COMPREHENSIVE VIVA-VOCE

SEMESTER-III

BUSINESS POLICY AND STRATEGIC MANAGEMENT
BUSINESS LEGISLATION
SUMMER TRAINING PROJECT
ELECTIVE FOR DUAL SPECIALISATION

SEMESTER-IV

ENTREPRENEURSHIP DEVELOPMENT
COMPREHENSIVE VIVA-VOCE

SPECIALISATION: MARKETING MANAGEMENT

INTERNATIONAL FINANCIAL MANAGEMENT
FINANCIAL DERIVATIVES
MANAGEMENT OF FINANCIAL SERVICES
INTERNATIONAL MARKETING
SERVICE MARKETING
DIRECT MARKETING


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