MBA in Marketing Management

Master

In Erode

Price on request

Description

  • Type

    Master

  • Location

    Erode

  • Duration

    2 Years

Facilities

Location

Start date

Erode (Tamil Nādu)
See map
Erode,Perundurai Main Road, Vaikkaalmedu, 638052

Start date

On request

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Course programme

MBA in Marketing Management

The MBA programme offered is a two year full-time management programme affiliated to Anna University, Coimbatore, with an intake of 90 students per batch, as per AICTE norms. The Department offers opportunities to students to specialize in following areas

• Marketing
• Finance
• Human Resources Management
• Systems and Production

The MBA programme, as per the University norms, consists of Six Trimesters. During the first Trimester the students are exposed to General Management papers and during the second and third Trimester the students are incorporated to core papers of Management like Human Resources, Finance, Marketing, Systems and Production. At the end of the Third Trimester students are exposed to industries for practical knowledge and are asked to submit a report on their experiences of the Industrial Study. During the Fourth and Fifth Trimesters students learn Management papers in their areas of specialization, And during the Sixth Trimester, students are permitted for research work with an objective to gain practical knowledge.

Sepcialisation :Marketing

Course content:
Marketing Finance
Industrial & Service Marketing
Retail & Direct Marketing
Brand Management
Sales & Distribution Management
Marketing Research & Consumer Behavior
Advertising Promotion Management
Marketing Channels
New Product Management
Rural Marketing
Retail Management
Strategic Marketing
Marketing of Non-Profit organization
International Marketing
Customer Relationship management

MBA in Marketing Management

Price on request