MBA:Marketing Management
Master
In Ambala
Description
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Type
Master
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Location
Ambala
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Duration
2 Years
Facilities
Location
Start date
Start date
Reviews
Course programme
MBA:Marketing Management
This is the renowned two year full time residential program that is recognized by AICTE and Kurukshetra University. The program emphasizes on subjects like Marketing, Personnel & Industrial Relations, Finance & Accounting, Production, Quantitative Techniques, and various other term papers. In the second year, students have to undertake compulsory specializations in two fields from i.e Marketing, Finance and HR. Students in the second year also study advanced core papers like Business Policy & Strategic Planning, Entrepreneurship Development, International Marketing etc. Students have to submit a thesis dissertation at the end of the program.
Course Content:
Semester I
MANAGEMENT PROCESS AND ORGANIZATIONAL BEHAVIOUR
BUSINESS STATISTICS
MANAGERIAL ECONOMICS
BUSINESS ENVIRONMENT
BUSINESS COMMUNICATION
ACCOUNTING FOR MANAGERS
COMPUTER APPLICATIONS IN MANAGEMENT
SEMINAR
Semester II
MANAGEMENT SCIENCE
MARKETING MANAGEMENT
HUMAN RESOURCE MANAGEMENT
FINANCIAL MANAGEMENT
BUSINESS RESEARCH METHODOLOGY
PRODUCTIONS AND OPERATIONS MANAGEMENT
E-COMMERCE
COMPREHENSIVE VIVA-VOCE
Semester III
BUSINESS POLICY AND STRATEGIC MANAGEMENT
BUSINESS LEGISLATION
SUMMER TRAINING PROJECT
ELECTIVE FOR DUAL SPECIALISATION
Semester IV
ENTREPRENEURSHIP DEVELOPMENT
RESEARCH PROJECT
COMPREHENSIVE VIVA-VOCE
SPECIALISATION:MARKETING
INTERNATIONAL FINANCIAL MANAGEMENT
FINANCIAL DERIVATIVES
MANAGEMENT OF FINANCIAL SERVICES
INTERNATIONAL MARKETING
SERVICE MARKETING
DIRECT MARKETING
MBA:Marketing Management