MBA: Marketing Management

In Hyderabad

Price on request
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Important information

  • Master
  • Hyderabad
  • Duration:
    2 Years

Important information

Where and when

Starts Location
On request
H.No. 3-2-55/1, Mallapur, 501507, Andhra Pradesh, India
See map

Course programme

MBA: Marketing Management

The MBA course of St.Ann’s is affiliated to Osmania University and is approved by AICTE.

The rigorous two year course is divided into four semesters. The course curriculum is prescribed by Osmania University. The course covers 26 subjects inclusive of four specific papers in core specialization areas and a project work of 45 days duration in the industry, followed by viva – voice.

Course Content:

Semester I

Organization Theory and Behaviour
Managerial Economics
Financial Accounting and Analysis
Principles of Marketing
Statistics for Management
Introduction to Information Technology
Business Law and Ethics

Semester I I

Human Resource Management
Economic Environment and Policy
Financial Management
Marketing Research
Quantitative Aptitude for Decision Making
Management Information Systems
Business Communication

Semester III

Management Accounting and Control
Production and Operations Management
Technology Management and Entrepreneurship

Semester IV

Strategic Management
International Business
Supply Chain Management

Specialization: Marketing Management

Product Management
Promotion and Distribution Management
Consumer Behaviour
Services Marketing

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