MBA in Marketing Management

Master

In Amravati

Price on request

Description

  • Type

    Master

  • Location

    Amravati

  • Duration

    2 Years

Facilities

Location

Start date

Amravati (Mahārāshtra)
See map
Sant Gadge Baba Amravati Universit,Tapovan Road Camp, 444602

Start date

On request

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Course programme

Master of Business Administration (MBA) a Two years fulltime regular programme with an intake capacity of 60 students. Admission under Common Admission Programme (CAP) conducted by Directorate of Technical Education (DTE), Maharashtra State., Mumbai. offers specialization in Financial Management, Marketing Management, Human Resources Management, Production and Operations Management.

The Duration of Master of Business Administration programme is 2 years. It comprises of 32 subjects (compulsory and elective) spread during the entire span i.e four semesters. Besides, the students also pursue 6 to 8 weeks of summer project during the programme. In the first year the students are only exposed to the core subjects and the specific functional area of management while the electives are taken up in the second year.

COURSE SCHEDULE

Semester I
Paper I Management Process and Organisational Behaviour
Paper II Managerial Economics
Paper III Environment Management
Paper IV Managerial Skills Development
Paper V Indian Ethos and Values
Paper VI Accounting for Managers
Paper VII Quantitative Methods
Paper VIII Computer Applications in Management


Semester II
Paper I Organisation Effectiveness and Change
Paper II Management Science
Paper III Human Resouces Management
Paper IV Financial Management
Paper V Marketing Management
Paper VI Production and Operations Management
Paper VII Research Methodology
Paper VIII International Environment and Management

Semester III
6 Elective Subjects of Major Specialization
Paper VII Decision Support System and Management Information System
Paper VIII Project Work


Semester IV
3 Elective Subjects of Minor Specialization
Paper IV Corporate Evaluation and Strategic Management
Paper V Business Legislation
Paper VI Logistic Management
Paper VII Entrepreneurship Development
Paper VIII Project Work

Specialization

Marketing Management -

Semester III :

* International Marketing
* Sales and Distribution Management
* Consumer Behaviour
* Advertising Management
* Brand Management
* Marketing of Services

Semester IV :

* Sales Promotion Management
* Marketing for non-profit organisation
* Marketing of social services

MBA in Marketing Management

Price on request