MBA :Marketing Management

Master

Distance

Price on request

Description

  • Type

    Master

  • Methodology

    Distance learning

  • Location

    Dimapur

  • Duration

    2 Years

Facilities

Location

Start date

Dimapur (Nāgāland)
See map
The Global Open University, Opposite Railway Station, Dimapur, 797112

Start date

On request

About this course

Graduates of any discipline

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Course programme

Course Structure

First Semester
Mgt. Process and Perspectives
Organisational Behaviour
Managerial Economics
Management Accounting
Quantitative Techniques
Computer Aided Management
Total Quality Management
Business Communication

Second Semester
Human Resource Management
Marketing Management
Financial Management
Business Laws
Research Methodology
Production and Operations Mgt.
Economic Environment of Business
Business Ethics

Third Sem. : Mktg. Mgt. Specialisation
Advertising and Sales Promotion
Management of Services
Marketing Research
International Business
International Marketing
Consumer Behaviour
Brand Management
Rural Marketing

Fourth Semester
Management Information Systems
Logistics & Supply Chain Management
Management Control Systems
Strategic Management
Project Management
Entrepreneurship Development
Corporate Governance
Master's Thesis

MBA :Marketing Management

Price on request