MBA: Marketing ManagementMeerut Institute of Engineering & Technology
Price on request
MBA: Marketing Management
The college offers number of courses, one of the course is MBA. It is offer by the Department of MBA.
The M.B.A. course aims at providing inputs to the students relevant to the business industry and trade so that they can function in different organizations and face the challenges arising there from. The course not only aims at providing knowledge and skills in different areas of management, but also provides inputs necessary for the overall development of the personality of the students.
The structure of the Course is designed in a way that students have to study the core courses from different functional areas of management that are made compulsory. Later on, specializations are offered in functional areas where the students can opt for
two specializations out of the four offered: Marketing, Finance, IT and HR Right from the beginning of the course, the focus is on providing relevant inputs through case discussion/ analysis, simulation games, note plays etc. keeping in mind the current business scenario.
Broadly, the course is of two years divided into four semesters, each semester having eight compulsory papers of 40 sessions each of one-hour duration. There is a system of dual specialization of equal weightage. The students will have to opt for two functional areas for their specialization, each having four papers (two in third semester and two in the fourth semester). Summer Training for 8/10 weeks is compulsory for every student pursuing the course, which they have to undergo between second and third semester. Comprehensive viva and Research project are part of the course.