MBA in Marketing Management(Industrial & Services Marketing)
Master
In Kottayam
Description
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Type
Master
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Location
Kottayam
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Duration
2 Years
Facilities
Location
Start date
Start date
About this course
A pass in any Bachelors degree examination recognised by the Mahatma Gandhi University securing not less than 50% marks in aggregate, i. e. in all parts of examination, for Arts and Commerce degrees, and 55% for all other degrees (Sciences / Engineering degrees) or 50% marks in any Master degree examination. The applicants belonging to the SC/ST/OEC communities who fall short of the required minimum % of marks by not more than 5% mark shall also be eligible for admission. Final year degree students may also apply.
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Course programme
MACFAST MBA programme offers seats for 120 students. MBA is designed as a 2-year, 4-semester, postgraduate programme with the objective of moulding and transforming young graduate students for value driven, competent and committed professional roles. They should be able to give effective leadership in managerial positions in business and non-profit organizations. While the theoretical foundation is structured around the M. G. University prescribed syllabus, a number of additions and innovations are provided to prepare the graduates to cope with organizational and societal requirements for the future. Accordingly, the students have a variety of electives to choose from, and given experiential learning through organisational attachment, summer projects, participation in consultancy, market survey, event management meets, seminars, personality development clubs, leadership camps etc.
Course Structure
Semester I
Accounting for management
Business communication
Computer application and management
Business and ethical values
Legal environment of business
Management process and organizational behaviour
Economics for managers
Quantitative methods for management
Semester 2
Financial management
Human resource management
Management of information system
Marketing management
Operations management
Operations research
Research methodology
Environment management
Semester 3
Global business environment
Management of financial institutions
Securities Analysis and Portfolio Management
Working capital management
Compensation management
Management of industrial relations
Organizational Change & Intervention Strategies
Database Management Systems
Distributed Computing & Data Networks
Planning & Implementing IT Strategies
Advertising & promotion Management
Marketing Research
Retail Business Management
Semester 4
Industrial & Services Marketing(Elective)
This Program offers Elective in Industrial & Services Marketing
MBA in Marketing Management(Industrial & Services Marketing)