MBA in Marketing: Marketing Promotion & Rural Marketing (MPRM)Assam Institute of Management
Price on request
The Post Graduate Diploma in Business Management (PGDBM) programme of the Institute is structured in line with IIMs. It follows the trimester system, which, apart from the IIMs, very few Management institutes in India follows. Each trimester is of thirteen weeks duration. The course structure is roughly as follows:
The first year focuses on introducing the students to basic management concepts, providing fundamental business knowledge, skills and perspectives and in their self-development. All papers are compulsory.
At the end of first year, the students are required to undergo summer placement of 8-10 weeks in leading and reputed business organizations. During this phase, they are expected to get exposed to corporate culture and observe the dynamics of organizational functioning. They generally work on a project, which addresses some specific problem areas in the organization. AIM is one of the few institutes in India where summer placement is a graded exercise
In the second year, the students study core subjects in areas, which are of universal relevance to management. They build upon the foundation of the basic curriculum and develop expertise in their respective areas of interest. Emphasis is given to imbibe proper values and culture on part of the students. A grand project in the final term is the culmination of the unique business learning experience the students undergo. Through this project, the students try to integrate their diverse learning experiences into one complete whole.
Marketing Promotion & Rural Marketing (MPRM)