MBA in Marketing: Marketing Promotion & Rural Marketing (MPRM)

Master

In Guwahati

Price on request

Description

  • Type

    Master

  • Location

    Guwahati

  • Duration

    2 Years

Facilities

Location

Start date

Guwahati (Assam)
See map
Assam Institute of Management 7th Floor, East Point Tower Bamunimaidam, 781021

Start date

On request

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Course programme

The Post Graduate Diploma in Business Management (PGDBM) programme of the Institute is structured in line with IIMs. It follows the trimester system, which, apart from the IIMs, very few Management institutes in India follows. Each trimester is of thirteen weeks duration. The course structure is roughly as follows:

FIRST YEAR
The first year focuses on introducing the students to basic management concepts, providing fundamental business knowledge, skills and perspectives and in their self-development. All papers are compulsory.

SUMMER TRAINING
At the end of first year, the students are required to undergo summer placement of 8-10 weeks in leading and reputed business organizations. During this phase, they are expected to get exposed to corporate culture and observe the dynamics of organizational functioning. They generally work on a project, which addresses some specific problem areas in the organization. AIM is one of the few institutes in India where summer placement is a graded exercise

SECOND YEAR
In the second year, the students study core subjects in areas, which are of universal relevance to management. They build upon the foundation of the basic curriculum and develop expertise in their respective areas of interest. Emphasis is given to imbibe proper values and culture on part of the students. A grand project in the final term is the culmination of the unique business learning experience the students undergo. Through this project, the students try to integrate their diverse learning experiences into one complete whole.

Electives :
Marketing Promotion & Rural Marketing (MPRM)

MBA in Marketing: Marketing Promotion & Rural Marketing (MPRM)

Price on request