MBA in Marketing (Part Time)

Anna University
In Chennai

Price on request
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Important information

  • Master
  • Chennai
  • Duration:
    3 Years

Important information

Where and when

Starts Location
On request
Sardar Patel Road. Chennai, 600025, Tamil Nadu, India
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Course programme

Semester I:

Statistics for Management
Economic Analysis for Business
Organizational Behaviour
Communication Skills
Seminar I – Management Concept

Semester II:

Operations Management
Marketing Management
Human Resource Management
Applied Operations Research for Management
Business Research Methods
Business Application Software

Semester III:

Total Quality Management
Accounting for Management
Legal Aspects of Business
International Business Management
Seminar II – Contemporary Management

Semester IV:
Financial Management
Management Information System
Elective I
Elective II
Elective III
Seminar III – Emerging Trends in Management

Project report of the Summer Project is to be submitted by the students within 30 days from the commencement of the 3rdsemester. Evaluation report should be sent to the Controller of Examinations by the HOD through the Principal, before the last working day of the 3rdsemester.

Semester V:

Strategic Management
Elective IV
Elective V
Elective VI
Summer Project Report

Semester VI:

Project Work

Brand Management
Retail Management
Services Marketing
Advertising & Sales Promotion
Consumer Behaviour
Customer Relationship Management
Event Marketing
Marketing Metrics
Advanced Data Analysis

Achievements for this centre

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