MBA-Marketing & Retail Management

Institute of Business Studies & Research
In Mumbai, Pune and Lonavla

Price on request
You can also call the Study Centre
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Important information

Description

Important information
Venues

Where and when

Starts Location
On request
Lonavla
IBSAR Campus, Plot No-59, Tungarli, Gold Valley Near Streling Resorts, 410401, Maharashtra, India
See map
On request
Mumbai
IBSAR Campus, Thapar Complex, Sector-15, CBD Belapur, 400614, Maharashtra, India
See map
On request
Pune
IBSAR Campus, Shiv Ranjan Complex, S.No. 12, Someshwarwadi, Pashan, 411008, Maharashtra, India
See map

Course programme

Curriculum

Term I
1.Essentials and Functions of Management
2.Managerial Economics -1
3.Communication skill in Business-1
4.Management Accounting-1
5.Organizational Behaviour-1
6.English language-1
7.German language -1
8.Quantitative methods-1
9.Computer applications in management
10.Marketing Management -1
11.Presentation and etiquette
12.Introduction to Cases in Management

Term II
1.Managerial Economics -2
2.Communication skill in Business-2
3.Management Accounting-2
4.Organizational Behavior-2
5.English language-2
6.German language -1
7.Marketing Management -2
8.Quantitative methods-2
9.Logistics and Supply chain management
10.Cases in management

Term-III
1.HRM
2.Financial Management
3.Production and operation management
4.Business environment
5.German -2
6.Organizational Theory, effectiveness and Change
7.Consumer Behavior
8.Sales promotion and IMC
9.Industrial marketing and salesmanship
10.Services Management
11.Retail management
12.Cases in marketing management

Term-IV
1.Internship Project

Term-V
1.Entrepreneurship Development
2.Management information system
3.Corporate Policies and Strategic Management
4.Legal aspects of Business
5.Career Management
6.Research Methodology & Market Research
7.Business statistics
8.Sales Administration and Distribution management
9.Rural marketing
10.International marketing
11.Merchandising and vendor management
12.Brand management

Term-VI
1.Placement
2.University Exams

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