MBA in Marketing(SELF FINANCING SECTION (EVEN)

Bishop Heber College
In Tiruchirappalli

Price on request
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Important information

  • Master
  • Tiruchirappalli
Description

Important information
Venues

Where and when

Starts Location
On request
Tiruchirappalli
Post Box No. 615, 620 017, Tamil Nadu, India
See map

Course programme

Semester I:
Managerial Communication
Mathematics and Statistics for Manager
Information technology for Manager
Managerial Economics
Organisational Behaviour
Management Accounting


Semester II:

Management Information System
Marketing Management
Production and Materials Management
Financial Management
Personnel Management and Industrial Relations
Research Methodology
Summer Project

Semester III

Operations Research
Enterprisewide Information Systems International Business Environment
Elective I
Elective II
Elective III

Electives ( Semester III )
Security Analysis And PortFolio Management
Consumer Behaviour
Marketing Reasearch
Business to Business Marketing
Organisation Development
Product Policy Management
Wage and Salary Administration
Strategic Cost Management
Project Appraisal, Planning And Control
Sales and Distribution Management
Labour Legislation
Digital Economy and E-Business
Internet Technologies and Systems
Management Support Systems

Semester IV:
Strategic Management
Elective -IV
Elective - V
Elective - VI
Elective - VII
Elective - VIII

Electives
Financial Services
Global Financial Management
Entrepreneurial Development
International Marketing
Advertising and Sales Promotion
Public Relations Management
Rural Marketing
Marketing of Services
Business Law
Total Quality Management
Planning and Managing Retail Business
Managing Interpersonal Effectiveness
Group Dynamics
Object Oriented Programming & C++
Relational Database Management Systems Laboratory
Software Design & Project Management

Specialization in Marketing


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