MBA - Media Management

Amity University
In New Delhi

Rs 2,54,000
+ VAT
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Important information

  • Master
  • New delhi
  • Duration:
    2 Years
Description

Important information
Venues

Where and when

Starts Location
On request
New Delhi
Block E2 Amity University Campus Sector-125, 201303, Delhi, India
See map

Frequent Asked Questions

· Requirements

Graduation (min 60%)

Course programme

MBA - Media Management

Semester 1

· Introduction to Mass Communication
· Principles of Management
· Principles of Marketing
· Organizational Behaviour
· Media, Culture and Society
· Media Economics and Finance
· Business Communication - I
· Behavioural Science - I
· Foreign Language-I
French
German
Spanish
Japanese
Chinese

Semester 2
· International Media Business
· The Publishing Industry
· The Broadcast Industry
· Corporate Communication
· Brand Management and Consumer Behaviour
· Media Planning and Buying
· Behavioural Science - II
· Business Communication - II
· Foreign Language-II
French
German
Spanish
Japanese
Chinese

Semester 3
· The Music Industry
· The Film Industry
· E Commerce Industry
· Media Policies and Regulations
· Market Research
· Basic Media Production Techniques
· Business Communication - III
· Behavioural Science - III
· Foreign Language-III
French
German
Spanish
Japanese
Chinese
· Summer Project (Evaluation)

Semester 4
· Events and Live Media Management
· Human Resource Management
· New Media Technologies
· Entrepreneurship
· Media Marketing
· Business Communication - IV
· Behavioural Science - IV
· Foreign Language-IV
French
German
Spanish
Japanese
Chinese
· Specialization (any one)
Media Marketing
Media Finance
Media Management
· Dissertation

Achievements for this centre


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